Part II: Summary of the Online Grocery Business

We must begin by answering two common and very important questions:

1. What exactly is an online grocery shopping and delivery business and how can I own one without having a grocery store?

An online grocery shopping and delivery business can be run by anyone with a car, internet connection, small office (home or business), and market of potential users in the 5-10 mile radius of where you want to run your business. You, the owner, provide a website that allows customers to come online, grocery shop from thousands of products, place an order, and have it delivered the next day at the time he or she chooses. Each day, you receive your orders from the administrative site, grocery shop at a nearby grocery store, sort the orders, store them in your office, and deliver them to your customers at the time that they chose.

2. How do you make money?

   You can make money in two ways: charge a flat or variable delivery fee that's added to the order total, or identify the prices of all the products you will offer and mark them up 30-50% on your website. The latter can only be done if you can identify a low-cost operator in the area (ie. Wal-Mart Supercenter) where your prices are marked up enough for you to make good money, but not so much that customers will be turned off.

The beauty of the business is that you never have to hold inventory, and your fixed costs are extremely low as it can be run out of your home or a small office. You can grow your business at your own pace as additional locations require a minimal financial investment. Custom Grocery provides you with the an expansible software system that delivers the highest quality web experience for your potential customers, while giving you everything you need and more to operate your business in a simple manner on the back-end.

Online Grocery Shopping and Delivery Business Outline

This tour provides a brief overview of how to launch your own online grocery shopping and delivery business. If you can identify a good market, and service it with passion, attention to detail, hard work, and an outstanding website, launching this business is quite simple.

This tour provides information on the following:

• Startup Needs and Costs
• Product Information
• Day to Day Operations
• Technology Needs and Requirements
• Marketing
• Financial Information
• Get Started!

Next: Startup Needs and Costs